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April 17 , 2007, at 4:45 p.m.
University Events Room
Glickman Family Library, 7th floor
Portland USM Campus (map)

Join Professor Nancy Artz to learn how the persuasive tools pioneered by social marketers are now deployed by traditional marketers like Proctor & Gamble. Regardless of whether you want to promote purchase of a commercial offering, foster socially-desirable behavior, or align employee behavior with organizational goals, your marketing campaign can benefit from social marketing tools such as commitment, prompts, and social norms. To illustrate this, Nancy will describe P&G's campaign and also present her research with Peter Cooke at the Department of Environmental Protection, which used social marketing to change employee behavior. The DEP campaign illustrates how electronic Listservs can overcome barriers that have prevented marketers from using the social marketing techniques in the past.
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Nancy Artz, Ph.D., is professor of business administration at the University of Southern Maine. She teaches courses in consumer behavior, environmental sustainability, and social marketing. Her research has addressed marketer's environmental responsibility, quality management, market opportunity analysis, marketing communications, and consumer psychology. Before receiving her doctorate, Professor Artz worked at the John Morton Company in Chicago as a marketing consultant for Fortune 500 or equivalent firms. She has served as an examiner/judge with the Margaret Chase Smith Maine State Quality Award, and has received a research grant from NIST. Professor Artz has published in Journal of Marketing Communications, Global Competitiveness, Marketing Letters, Advances in Consumer Research, Journal of Consumer Psychology, and the Annual Review of Psychology. She is the author/editor of the book 301 Great Customer Services Ideas, published by Inc., 1997.

The colloquium is sponsored by the L.L. Bean/Lee Surace Endowed Chair in Accounting.

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USM Professor Jeffrey Gramlich was appointed the first L.L. Bean/Lee Surace Chair in Accounting in the USM School of Business in 2003. His appointment was made possible by a $1 million gift from L.L. Bean, Inc., its board chair, Leon Gorman, his wife Lisa, Jim and Maureen Gorman, and Tom Gorman, who established the chair in memory of L.L. Bean CFO Lee Surace '73, '81, who died in March of 2001. Surace was chair of the USM School of Business' Advisory Council and was a frequent guest lecturer.

The USM School of Business is accredited by the prestigious AACSB International. For students seeking the finest education and companies seeking the highest caliber talent, partnership, and educational opportunities, AACSB International accreditation is one of the most important affirmations of sustained quality in the word. For more information about School of Business programs, call 780-4020.